Building a Customer Email List the Easy Way

Why Your Email List is Pure Gold for Your Shop

Email is still the most cost-effective tool to turn first-time visitors into loyal followers and to fill your store for sales, events, or seasonal clearances. A strong list saves money on advertising and keeps you top-of-mind between visits.

How to Start Collecting Emails Smoothly and Legally

At checkout: Offer receipts or exclusive deals if shoppers provide an email. “Get a coupon for your next visit join our email list today!” Print a signup line on every bag or receipt.
With every promotion or event: “Leave your email for reminders, first dibs on sales, or to win a $25 gift card.” Make every event or contest an opt-in opportunity.
On your website/social media: Use a simple signup form (Mailchimp, Constant Contact, or free forms in Google or your web builder).
Signup sheets: Old-school still works. A clipboard at the register or “Join Our VIP List!” box at the door gets results.

Rules for Safe, Legal List Building

Always ask for permission never add buyers without consent.
Make it clear what subscribers will get (deals, news, early access, event invites).
Allow unsubscribing in every email (legal requirement in the US and many countries). Email tools include this automatically.

What to Send (Just Enough, Never Too Much)

1–2 emails a month: new arrivals, upcoming promos or holidays, or a short “staff picks” spotlight.
Event invites: sidewalk sales, “Consignor Drives,” or seasonal clearance first-looks.
Special coupons or birthday rewards for return shoppers.
Short updates: “We’re closed for a snow day,” “Hours are extended for holiday rush!”

Easy, Free Email Tools for Small Shops

Mailchimp, MailerLite, and Benchmark Email offer totally free starter plans import your CSV or copy emails in a few clicks.
Templates: Pick a basic, mobile-friendly design. Add your logo or a shop photo. No coding needed.
BCC (blind copy) works for a list under 20, but dedicated email tools protect privacy and ensure delivery.

Frequently Overlooked Ways to Grow Your List

Ask happy consignors to sign up send payout reminders and exclusive selling tips.
Collect at pop-up markets and events bring a printed signup or tablet with your form.
Partner with local businesses to promote each other’s email lists (with permission).

FAQ: Shop Owner Email List Building

Is it legal to add buyers from credit card receipts to my list?

No. Only add those who explicitly agree with a signup, box checked online, or by writing it down for you.

How do I handle privacy or "I get too many emails" objections?

Promise you only send the best deals, never share, sell, or spam, and emails can be canceled at any time.

Should I offer a coupon for the first signup?

Yes! A $5 or 10% coupon, birthday reward, or VIP preview is usually more valuable than the cost. Get permission, then deliver value.

What if I only collect a few emails per week?

Stay consistent a few per week adds up. Some of your best, most loyal customers start this way and will tell friends. Focus on quality, not just quantity.

Checklist for Growing a Shop Email List

Signup at register: visible and easy
Opt-in on every event or promo flyer
Prominent signup button on your site and socials
Use permission-based, free email tools and always honor unsubscribes

Next Steps for List-Building Success

Try your first signup form or contest today
Collect the first 50 real, permission-based customer emails
Send a welcome email with a thank-you and simple coupon
Explore social media tips to boost signups faster

Best Consignment Shop Software – Trusted Since 2002

Organizing and exporting customer lists (and sending shop updates) is easy with Best Consignment Shop Software. Manage all contacts in one place, segment by shopper or consignor, and connect with customers no support prepayments or monthly contracts. BCSS is a one-time investment used by hundreds of stores since 2002. Grow your shop, get repeat business, and build your email list with a proven, all-in-one solution made for resale professionals.

See a free demo or ask about customer marketing features now