How to Advertise Your Shop on a Budget

Easy, Low-Cost Advertising Ideas for Consignment and Resale Shops

Getting noticed is your #1 challenge as a new shop, but you don’t need a huge budget for local foot traffic or online customers. Focus on a handful of proven, affordable marketing tactics and repeat the ones that work best in your area.

1. Claim and Update Your Google Business Profile and Directories

List your business on Google by submitting your shop address, hours, photos, and a short description.
Add your shop to Yelp, Facebook, and local chamber/business directories (often free).
Include keywords like "consignment shop," "thrift store," "resale," your city and neighborhood.
Check hours and details weekly so holiday or temporary changes do not confuse or frustrate shoppers.

2. Use Social Media But Keep It Simple

Start with Facebook and Instagram post photos of new arrivals, top sellers, or friendly staff weekly.
Run a fun “one day sale” post or limited-time event to drive urgency (use $ off, BOGO, or "today only" language).
Ask happy shoppers and consignors to tag your location and share pics for greater organic reach.
Boost your biggest posts with a $10–$20 local ad to get them in front of shoppers nearby.

3. Leverage In-Store Experiences for Word-Of-Mouth

Hand out bright, business-card-size “shop with a friend” coupons to regulars and new shoppers.
Host a “refresh day” or “First Friday” with refreshments and an after-hours event.
Encourage Google and Facebook reviews remind shoppers at checkout with a sign or slip in bag.

4. Collaborate with Other Local Businesses

Trade flyers with locally-owned coffee shops, salons, or fitness studios catering to your audience.
Partner on a sidewalk sale or cross-promotion, such as "bring a coffee receipt for 10% off."

5. Run Free or Cheap Local Press and Community Outreach

Send a "new shop opening" press release to your local paper or city online events calendar.
Donate a few items or a small gift card to a school, church, or community fundraiser get your name out as a local supporter.
Run a "consignor drive" where the first 25 new consignors get a bonus or discount.

6. Signage and Window Magic

Well-designed, colorful window signs with a value proposition ("BIG Brands, Tiny Prices!" "Best Kids and Maternity in Town," etc.) are free traffic all day, every day.
Change window displays often add balloons, seasonal props, and lighting to attract walk-ins.

FAQ: Budget Marketing for Consignment and Resale Owners

What’s the best cheap marketing tool for new shops?

An up-to-date Google Business Profile with great photos. It drives local search and pops up for “near me” shoppers. Make sure your address, hours, and phone number are always current.

Are print ads or local mailers worth it?

In most areas print ads are less effective than digital, but a one-time grand opening postcard or local coupon book can help spread the word if priced right.

How do I get people to tag my shop on social media?

Offer a small reward monthly drawing for a gift card or $5 store credit for shoppers who tag your location or share photos using your shop’s hashtag.

What if my area is saturated with resale shops?

Highlight your unique focus (kids only, luxury, home goods, eco-friendly, etc). Double down on service, local partnerships, and highly personalized experience.

Quick Checklist: Advertise for Less

Claim your Google (and Yelp) listing
Post photos of inventory weekly on social media
Print simple “bring a friend” coupons
Update window signs every season
Collaborate with local businesses
Ask every shopper for a review

Next Steps for Growing Your Shop’s Reach

Review our Simple Social Media Tips for even faster promo
Set a monthly $20-50 marketing limit and track which efforts drive visits or consignors
Talk to successful local shops for partnership and cross-promo ideas

Best Consignment Shop Software – Trusted Since 2002

Marketing works best with organized inventory and clear reporting. Best Consignment Shop Software helps you track fast-sellers, print “just in” tags, and see what promotions move the most product. With a one-time payment, lifetime use, and no support prepayments, you get real value from day one. Since 2002, BCSS has empowered thousands of shops to grow, serve, and earn more with less stress and more control.

Get your free demo or see marketing resources now